Ever since the advent of behavioral targeting, marketers have strived to reach people online who show interest in their products or services. Offering the ability to reach consumers on a one-to-one basis can greatly increase brand awareness and sales among key targets.

Now Google has taken those efforts one step further with a powerful behavioral targeting program available to Ad Words advertisers on the Google Display Network. The service, "Interest Categories", enables advertisers to target consumers based on their previous behavior and search history.

The new wrinkle in the network takes into consideration the types of websites each consumer visits and how frequently they visit those sites. Google then allocates that consumer a category - one of over 1,000 to choose from - allowing advertisers to target their campaigns.

From Google Ad Words blog:

“With contextual targeting on the Google Display Network, you can find people the very momen