Social Media is a hot button topic right now with many companies debating whether or not they should do it. This hesitancy has, at times, made it harder for us as online marketers to provide a full suite of services for our clients. Most recently Social Media World Forum made its way into New York City providing information for the resident experts, ninjas and gurus like us to explain the what, where, when, why and how to our companies and clients. After parsing the information collected, three subjects turned out to be most prominent:

The New Age of Word Processing

The conference began with a fact that some may take for granted but must remember to communicate to everyone involved in any campaign: social media marketing is marketing. Social media is simply a tool we are able to incorporate in the process of communicating a series of intelligently chosen words and images. Moreover, because th