Like most search engine optimizers, you probably get tired of the link building grind: spending hour upon hour researching bloggers, emailing and tweeting at those bloggers, spending even more time slaving over your blog posts only to be told it's "not the right fit for us."  It can be painful to build links.

Fortunately for us, however, there's a way to break free of this grind: it's called broken link building.

What is Broken Link Building?

Broken link building is the process of finding your competitors broken pages (aka 404 pages), discovering which sites are pointing to these pages, and then getting the webmasters of the "pointing sites" to link to a relevant page on your site instead of the competitor's broken page.  Simple, right?

Here's a step-by-step guide to responsible link building.

Step 1: Run the following search queries on Google:

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