When compared to other media within the world of online advertising, email marketing has traditionally received the short end of the stick from a technical standpoint. Email's capabilities have always felt limited without the application of video, interactive scripts and hundreds of other features and functionalities that are at a marketer's disposal with a traditional webpage. It is for this reason that I, as an email marketer, was particularly excited to receive a few interactive emails in the past couple weeks that allowed me to make data submissions right in the body of email.

Priceline, for example, recently sent me an email that would allow me to search for flights, starting right from the body of the email:

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