Google's recent move to enable call tracking from mobile landing pages once again reinforces the imporatnce of developing solid landing pages. Now, by installing a snippet of code on these pages, marketers can track these metrics without a specialized call tracking number from Google.

* The following post originally appeared on the Fireworx blog in 2010.

A few members of the Fireworx Multimedia team asked me to put together a few tips for landing page optimization, so I figured why not go all the way and make an extensive list of tips all in one place.

What I am considering as a landing page here is a page that resides outside of your website, as a page to send targeted traffic, typically from advertising. I have grouped my tips by "principles", "elements", "writing", and "design". You will find that there is some repetition since some of the ti