Depending on who you speak with, the "Year of Mobile Marketing" has already come and gone, hasn't arrived yet, or maybe never will.While last week's Mobile Media Summit proved insightful on current and future trends in this space - mobile growth has never experienced such high consumer growth - there is still a lag in interest and spending in mobile marketing because many (i.e., companies, marketers, and agencies) still focus much of their budgets on successful and measurable SEO, social media and PPC campaigns.

For mobileto become an indispensible component of a digital mark