When Google last week launched a paid version of its Analytics tool designed to process higher volumes of page views and provide additional support including training and service level agreements, it marked yet another product transition from free Web service to expensive tool for the enterprise class.

Giving it away and then making them pay is nothing new, of course, but this time the service -Google Analytics Premium - is likely intended to be a loss leader designed to compliment Google's online ad efforts for big spenders, rather than stifle smaller players (blogs, SMBs, ect.) that aren't looking to fork over big bucks for a new tracking toolkit. (Note: Analyticsis free so it also is a loss leader, but for a different segment)

From a marketing perspective, because Google Analytics plugs into AdWords the move should push more enterprises toward