This is part one of a four part series on performing effective PPC audits.

Auditing Pay-per-Click (PPC) campaigns is a simple and measurable way of gaining new clients. It can help demonstrate a high level of expertise to prospects who may be on the fence about giving you their business, while also providing valuable insights into their current efforts.

So why aren't you doing it?

When you're ready to give it a shot, offer complimentary PPC audits to clients who are looking to increase their revenue from Paid Search - segmenting campaign traffic in AdWords is a great place to begin.

Getting Started

Let's look at data from an audit I performed for a client who runs a successful wholesale ecommerce website (All figures provided are an average of entire campaign performance across a six month period).<