The recent SMX conference got us thinking about forecasts for future changes that will affect all of us as online marketers. One topic that dominated conversation at the conference was the increasing importance and dominance of local search.

Increasingly, local listings have come to dominate search results pages. For many queries, after paid ads and local results, there is only room for one organic, non-local result above the fold on a search results page. In order to show up above the fold for many of these competitive terms, you either need to pay per click for traffic or totally crush your local SEO campaign.

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