It's all social today, relatively speaking.
As social mediacontinues to mature into a valuable tool for marketers, accessibility of shared platforms like Twitter, Facebook and YouTubeare permanently changing the marketing landscape.
However, things are moving at a bristling pace and the social media we know today could be vastly different in the near future. In the next three years alone spending on social media marketing will skyrocket in the B2Bspace from $11 million in 2009 to $54 million by 2014, according to a Forrester Research.
Add new platforms and mobile into the mix and now, more than ever, marketers are struggling with how to best position themselves in a constantly evolving space.
Below are some important stats to consider when figuring out ways to best allocate your clients’ marketing spend.
Strictly social.
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