A few weeks ago in this space we talked about organizing content for mobile to better optimize website conversions. As everyone already knows, it's all about the conversions. The post generated a lot of interest from readers and a few suggested a follow about how to go about maximizing overall conversation rates on mobile devices.

Why is this important? Because mobile content consumption continues to increase as double-digit growth was seen across all major categories in the U.S. in 2011, according to comScore. In the U.S., 82 million consumers have already adopted smartphones. And from a marketing perspective, while only about 6 percent of ad budgets are currently reserved for mobile, marketers will increase their mobile spend to 35 percent of the total over the next year.

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