As another SMX East Conference in New York City came to end this week there were a few interesting subjects to reflect upon.

Google was the primary topic of discussion and the event provided numerous insights on Google+ and how search marketers can take advantage of the company's new social network by publicly seeing how real people are using the Web. Of course, it wasn't all Google+; SEO was a big topic and sessions on pagination, link relevancy and mobile generated a lot of buzz.

Here are a few quick top-of-mind takeaways coming out of the event:

• A common problem for Local SEO is that your NAP (Name,Address, Phone number) is altered or entered incorrectly at some point on a site, then scraped by other directory sites throughout the web. This causes inconstancy in your citations, which brings harm to your local listing.
• @mattmcgee also mentioned t

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