In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out of a garage in 1998 has generated more wealth faster than any company in history and now dominates the worlds' information landscape so thoroughly there probably isn't a day that goes by where you don't use it or say it.

In his new book, "I'm Feeling Lucky: Confessions of Google Employee Number 59", Douglas Edwards, brand manager for the search-giant during its infancy, details his version of Google's early successes and failures from the perspective of one of the few non-engineers aboard the speeding information train from 1999 to 2005.

Edwards, a career marketing professional that arrived at Google from a stodgy old media newspaper background, offers some surprising and often seemingly counter-intuitive business insights gleaned from his days sparring with co-founde