Email marketing can be one of the most effective forms of direct response marketing. It's highly targeted and the results are relatively easy to track. Your audience made the effort to sign up, so you can assume that they actually want to hear from your brand, which few other marketing outlets can claim. What's more, it's inexpensive and, done right, delivers measurable ROI.

Despite all these benefits, many companies end up driving their users away by using poor etiquette and not thinking about the needs of the target audience. The key to avoiding list attrition is creating a strong content strategy that delivers relevant messages to the right audience segments.

Here are a few tips on how to develop an effective email content strategy:

• Define Your Goals: It's important to go into an email content strategy with clearly defined goals. Are you looking to m

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