Every guide on SEO copywriting will tell you the same thing - quality is king, and if you don't enjoy writing an article, then people won't enjoy reading it. Writing readable content is the art of entertaining. It's painfully easy to see when someone's going through the motions, churning out content. Usually this involves a sort of light plagiarism, some call it research, where a few nuggets of information are found through Googling then restructured into an "original" article.

Don't do this.

"Put Simply: If your content isn't good enough to attract good, natural links, it doesn't matter how "optimized" that content is." - Brian Clarke, founder of Copyblogger

The best way to create something new and original that people will want to read is to do your own research. If you're writing an article about home design, interview an interior decorator. If you're writing an article about a landmark,