Perhaps more than any other online platform, display advertising has the ability to deliver one-to-one communication between marketers and consumers.

A fact that has only increased as advertisers continue to experience improved results through innovations designed for them to directly target consumers and deliver relevant, real-time messages.

In recent years display advertising has gone through a sea-change of sorts as improved targeting and measurable results have led to more accurate and actionable campaigns. Overall, the category is expected to grow by 19 percent this year, with online video experiencing an impressive growth of 38 percent, according to DoubleClick for Advertisers.

I suspect there are four key factors responsible for driving this growth:

• The growth of mobile Internet and online video is creating new environments to reach consumers.
• Granular targeting (ability to hyper-target based on demographics, geog

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