Poor mobile website performance means lost business opportunities.

That's because today's mobile users demand exceptional Web experiences with satisfying, convenient on-the-go downloading speeds. However, more often than not expectations aren't; being met, with many experiencing slow and unreliable mobile site performance.

There are three primary reasons for mobile website fails: poorly organized content, sloppy button design and lack of white spaces.

Unfortunately, many designers making initial forays into mobile developmenttry to ensure users receive the same design and functionality consumers are accustomed to on desktop versions of their site. This initial design instinct will almost certainly contribute to the failure of any mobile website's conversion goals.

For starters, even the largest mobile screens top out at around 640*960 pixel resolution (about 4inches). That isn't very big, especially compared to a desktop computer screen. So trying to