If the best ads come from personal experience, as famed adman David Ogilvy once suggested, than Kenneth Roman is more than likely is sitting on a second career worth of material.

As a former Chairman and CEO of Ogilvy & Mather Worldwide, Roman presided over some of the world's biggest advertising campaigns in his 26 years with the powerhouse firm and has penned three seminal industry standards: How to Advertise, Writing That Works, and The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.

Roman is the closest real-life example of the now fetishized golden age of advertising ala Don Draper and television's Mad Men,but he doesn't waste time being sentimental about his experiences. In fact, the octogenarian says the business of advertising is about business. It's not about entertaining, or winning awards or creating the cleverest ad. It's about helping your client sell.

No sale, no commission. No commission, no eat, said Roman,